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Under Armour Commercial (2016)

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Plot / Description

Discipline in training, leads to freedom on the trail.  
 
"UA Run Camp: It Comes From Below / Alison"

Voiceover

Running has changed everything about my life. I honestly, I don't know who I would be without being a runner, without being an athlete, because it's shaped everything that I do at this point. But there's something about the trail that's just, it's beautiful, it's quiet. You also never know what's gonna pop up. You have to really be alert and sort of like connected to what you're doing.There's like all the technical stuff, but then there's the heart, the drive that it takes to be a runner. You can't accomplish anything if you're just sticking by the rules, sticking to the ?, sticking to the book, When things aren't going your way, if you don't have the heart, if you don't have that tough mentality, you'll fail.

Written Text

It Comes From Below 
Under Armour 
Alison 
Elevation Was Just The Beginning 
Are You Ready For The Desert? 
October 22-23, 2016 
#EarnYourSpot 
Under Armour 
Run Camp