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Guide Dogs Commercial (2016)

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Guide Dogs Commercial

Fall 2016
Genres: Services
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  • Download on iTunes Buy on - Get the Artist: Justin Cunningham
  • Download on iTunes Buy on - Get the App: Guide Dogs

Plot / Description

"DJ and guide dog owner Justin Cunningham raises the roof at XOYO" 
Justin, from East London lives with his mum and dad and guide dog Nugget. As a result of being premature, he was born with Retinal Detachment, which means he has no vision. But that has not held Justin back. An early passion for music has since developed into a potential career after attending sessions at the British Academy of new Music. He loves nothing more than to compose, perform, and feel the audience's reaction to his music For him, music has become a powerful way to express himself. Now, Justin tours London playing gigs and sets for Dance venues and has produced his own radio show. In this video, he DJs a silent disco in top London hangout XOYO. 
To raise awareness and raise vital funds to support inspirational people like Justin, Guide Dogs is calling on the UK to 'Move It For Money' this 1-9 October. To find out more, visit:


A lot of people would say, "No he's not nervous" because I just go on with a smile on my face, but deep down I'm shaking. I'm like "Oh my God, is this actually going to work?" You just get that sense of foreboding like, hold on, have I got everything? Do I remember everything? It's like waiting for a massive thing to go off. When you get on there, the nerves just go away because the adrenaline kicks in. When I actually perform it and people like me doing what I'm doing. They actually like 
what I play. It's so infectious. It's like you wanna get everybody to enjoy in your euphoria. 
It's a good challenge for me and it's something I've always loved to do. And this is something I can do without having to need sight. 
I've always been an independent traveler for instance, getting around by using a cane. I got Nugget about a year-and-a-half ago. With a guide dog it takes 50% away from the work because now I can move fast. I don't have to worry about obstacles because he just guides me out from them. I've trained him to do certain things, so if I say "Exit", he'll find the exit. You know the gates when you're going through the tube system? I can only use the big gates so I say to him "big gate, big gate, big gate" and he finds the big gate and puts his nose on the ticket thing just so I can tap in. 
Like I say, it's much more easier to get around with Nugget. And I feel like I've got a friend with me as well. I can do whatever I want, whenever I want, however I want. 
I don't have to worry, when I'm walking through a station, about assistance or anything like that because I don't need it.

Written Text

Guide Dogs 
Move It! 
Guide Dogs Week 
1-9 October 2016 
Find out how to get involved at