Plot / Description
New cameras. Water-resistant. Stereo speakers. Longer battery life. This is 7. Learn more at http://apple.co/2cF3fwo
As far as Apple ads go, this one is a bit of a disappointment. It's just a montage of images and videos that have almost nothing to do with the product.
A forest lit up at night, an owl, a camera, the owl eye focusing, a deer, spotlights on a stage, a silhouette of the phone, speaker-like vibrations, water, rain, rain on the phone, a boxer, a silhouette of the phone, smoke, lightning, a silhouette of the phone, a play button, control room speaker sounds, explosions, light, a silhouette of the phone. That's it.