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UN Women Commercial (2017)

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UN Women Commercial

Spring 2017
 
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Plot / Description

La campaña “Todos somos mujer” fue lanzada por ONU Mujeres con el objetivo de concientizar a la población mundial sobre las consecuencias de la violencia que se suscita día tras día contra mujeres de todo planeta. 
 
Esta campaña fue planificada y desarrollada por la oficina de ONU Mujeres Uruguay. La estrategia busca desestacionalizar la mirada sobre la violencia hacia las mujeres, generando así un hito comunicacional de mayor impacto. 
 
La campaña #todossomosmujer atiende a las características de una problemática global y busca sumar como emisores a todos aquellos ciudadanos consustanciados con la causa que puedan ser emisores del mismo, compartiendo la pieza en sus diferentes redes sociales. 
 
The campaign "We are all women" was launched by UN Women with the aim of raising awareness among the world population about the consequences of the violence that is provoked day after day against women from all over the planet. 
 
This campaign was planned and developed by the UN Women Uruguay office. The strategy seeks to seasonalise the view on violence against women, thus generating a communicational milestone with greater impact. 
 
The #todossomosmujer campaign attends to the characteristics of a global problem and seeks to add as emitters all those citizens consubstantiated with the cause that may be issuers of the same, sharing the piece in their different social networks. 
 
"Todos somos mujer"

Written Text

Todos somer mujer. 
Erradiquemos la violencia hacia las mujeres. 
ONU MUJERES