JCPenney Commercial (2010)

Plot / Description

"Luxury of You" 
The commercial begins with an woman walking in a purple/pink dress and carrying a gold purse. It then shows a woman's feet in Maddie high heels, then the camera backs out and you can see she is also wearing a white top with a wide black belt and a white and black skirt. Another woman is then shown with large sunglasses. Then another in a blue dress is shown putting on a large blue cocktail ring. She falls backwards into a pool (on purpose). The next woman is shown holding an oversized purse/handbag. She swings it around and then sits down on the grass. Another woman peeks at the camera from behind some bushes and then lays down in the grass in her red, white, and orange maxi dress. The original woman in the purple/pink dress is shown again at the end.

Voiceover

Who knew a pair of heels could take you to new heights? Or the right shades could make your day brighter? Who knew adding a ring could make such a splash? Or that the right handbag could put the swing in everything? Who knew an animal print dress could be so fierce? Who knew adding one new thing could change everything? New look. New day. Who Knew? JCPenney.

Written Text

Maddie Heels $34.99 
Sunglasses $14.99 
Cocktail Ring $11.99 
Handbag $13.99 
Maxi Dress $49.99 
New Look. New Day. Who Knew! 
Every Day Matters. JCPenney. 
 
JC Penney 
JCPenney