Plot / Description

The commercial shows how someone, in this case a barber, can use Blackberry Messenger (BBM). It begins with a shot outside the barber shop with traffic passing by. It is then filmed somewhat like a documentary. The barber is interviewed and is talking about how he uses his BlackBerry to send messages, reference previous messages, share pictures with peers. They specifically show a haircut he has just done where he shaved an almost tribal design into the guy's hair.

Voiceover

This changed the way we do business. I use Blackberry Messenger. It puts everything all in one chatroom that I can go back and reference. I would do a cut like this one right here - I'll send this to like my other friends that are at another barber shop. I be like yo, this is what I just did. You know, it's kind of nice to have bragging rights. It's really just a labor of love, you know?

Written Text

Store Legends CP 
The barber hairstyle guide 
Black Angels 
Show your best work on BlackBerry Messenger 
Love what you do Live what you do 
BlackBerry 
facebook.com/blackberry