Plot / Description

The commercial begins with three women with lots of dark makeup around their eyes who are all wearing black clothing. They act as if they are spies with their clothing; actions; poses; and motorcycle, helicopter, and sportscar driving. The theme song that is played in the background suggests that they might be private investigators (P.I.'s / PI's). The commercial suggests that their mascara is so good you'll look like you're wearing "falsies" (fake long eyelashes). They also talk about their new "spoon brush" that covers your eyelashes from tip to tip.

Voiceover

Your objective: A false lash glam look. No false lashes needed. Get new Falsies mascara by Volume Express only from Maybelline New York. It's false lash glam in a tube. But first, our multi-patented spoon brush loads every lash with keratin fiber formula for 300% more visible lashes corner to corner - no gaps from any angle. New falsies mascara. Instant glam in a tube every day. Maybe she's born with it, maybe it's Maybelline.

Written Text

Your Objective 
Maybelline New York 
The Falsies Volum' Express 
Spoon Brush 
Keratin Fiber Formula 
300% 
No gaps. 
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