Plot / Description

"Back to School" 
The commercial begins with nine smartphones/touchphones layed out in a square. Each phone shows a scene of a boys day as he gets ready for, or goes to school. In the first scene, he is waking up in his bed, the next scene he is in the kitchen where his parents are talking, and then he is shown outside school, and walking down some steps. He's then at band practice with a bass drum, and later hanging out with friends on the bleachers. At the end of the day he rides his skateboard home, and then uses a netbook/laptop to launch a model rocket from his driveway. The whole day, he is texting on his phone and taking pictures with it.

Voiceover

It's not back to school, it's forward to what's next. It's an HP Netbook, Samsung Reality, or LG Cosmos for under $20 after rebate. Rule the Air. Verizon.

Written Text

Verizon 
800-256-4646 
verizonwireless.com/bts 
HP Netbook Mini 210 
Samsung Reality 
LG Cosmos 
Under $20 
Rule the Air