Plot / Description

The commercial begins with the flip of an on-switch on a vehicle assembly line. There are numerous yellow robots assembling cars. The machines put the frame parts of the car in place while a man in a welder's mask welds the part in place. The assemble line keeps moving, and in some places it's the robots doing the welding - sparks are flying everywhere. There are fast and slow motion scenes of the factory, and then a fully assembled Jeep Grand Cherokee is shown parked in the woods.

Voiceover

We are only as good as the things we make today, and today we're making fifty four hundred (5400) welds in the body of the new Jeep Grand Cherokee. That might seem like a lot if you're building a car, but not if you're building a company. The new Jeep Grand Cherokee.

Written Text

The things we make, make us. 
Jeep 
jeep.com/grandcherokee