Plot / Description

The commercial begins with a band practicing in a garage. There is a quick closeup of the drummer making a face and spinning his sticks. The commercial uses a lot of stop motion perspective changes for a Matrix-like effect of spinning around a freeze framed point in time. The first time, the band members jump out of the garage and time freezes while they are in the air and the camera moves around them. It then shows some high school kids washing a car and spraying each other with hoses. The stop motion moves around girls who are spraying themselves while they and the water stay frozen. The next scene is in a barber shop where a boy is getting "2011" buzzed into his hair. A boy is shown kissing a girl at her locker, and then a girl is shown running up the bleachers.

Voiceover

Save big for back to school at Famous Footwear. Buy one pair get another pair half off. Any now for a limited time get an extra 20% off when you text "TV" to FAMOUS (326687). Famous Footware, make today famous. 
 
Do what you do, not any other way. 
You're a genius so make today famous.

Written Text

Buy one get one 1/2 off 
Save and extra 20% 
text "TV" to FAMOUS (326687) 
Famous Footwear 
Make today famous