Apple Commercial for iPhone 4 (2010 - 2011)

Plot / Description

The commercial begins with the same format as most Apple ads. They show the iPhone being held in someone's hand, and then being used. The person selects to view a photo album, and selects an image of a little girl with freckles (every freckle). They then show a video clip of the animated movie, Up with a nice shot of Carl's face (every wrinkle). Someone is then shown reading The New York Times with the screen zoomed in on the logo (ever letter), then someone reading an article and highlighting the word "beautiful" (every word). We then see them using Twitter (every Tweet), scrolling through their music (tune), and playing a video game (battle), and then watching a video clip of a little girl eating a huge slice of watermelon (memory). The narrator then explains the Retina display.

Voiceover

This is the highest resolution phone screen ever. So every freckle, every wrinkle, every letter, every word, every Tweet, tune, battle, and memory looks more beautiful than ever before. The amazing Retina Display only on the iPhone 4.

Written Text

The New York Times 
 
...kitchen, like most great innovations, it was disruptive. And how do you persuiade people to disrupt their lives? Not merely by ingratiation or sincerity, and not by being famous or beautiful. You have to explain the invention to customers - not once or twice but three or four times, with a different twist each time. You have to show... 
 
Dictionary Highlight Note Search 
 
@kevin_tenglin @johnson_kate Good luck on your midterms! 
@lee_mia Just ate the best sandwich. Ever. 
@amygilmer What happened to summer? 
@johnson_kate Can't wait to see my sister tomorrow! 
@bobferrini Ran 10 miles this morning! 
@dolan_kevin @gagebock YOur seats look 
@bowerscott @gagebock I was there too! It was awesome! 
@gagebock Concert last night was a lot of fun. Totally got up to the front! http://twitpic.com/2pba3b 
@anneoburgh Woke up with the weirdest bed head this morning. Left side of my hair is sticking straight up! 
 
Jack Johnson - To the Sea 
The Freewheelin' Bob Dylan 
 
iPhone 4 
AT&T 
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