Plot / Description

This commercial begins with a man working on an old rusty fence outside. As he looks up at the clothes line, he sees his daughters too-short white skirt hanging up to dry. Since he doesn't like his daughter wearing something that short, he decides he's going to ruin them by wiping his rusty and oily hands on them. The daughter later finds the skirt in the hamper and is upset, but the mother pulls out the Tide with Acti-Lift which cleans it all up. The dad is surprised and upset when his daughter comes out in the clean white skirt, but the mother and daughter are happy.

Voiceover

Tide with Actilift technology helps to remove many dry stains as if they were fresh. Dad my try to ruin your style, but dry stains won't. Tide with Acti Lift: style is an option, clean is not. Get Acti-Lift in these Tide detergents.

Written Text

Tide with Acti-Lift 
Stains lift off with ease 
Style is an option, clean is not