Plot / Description
This commercial shows Farmers insurance employees at the "University of Farmers". The teacher tells the students that they need to know their customers personally. He then starts a slide show showing various customers and asks the students to tell him about them. At the end, he puts up an image of meat loaf (dinner), and then a second picture of Meat Loaf (the music artist).
To best server your customers, you have to know them - personally. Only a local agent can do that.
Doug Pierce lives in tornado alley.
Annet Thompson. Small business owner. Hates cantaloupe.
The Lee family. Twins with another on the way.
That's meatloat (the food).
That's still Meat Loaf (the singer).
Very good. Moving on.
We are insurance. We are Farmers. Bum bum bum bum bum bum bum.
University of Farmers
Est. MXMXXVIII (1928)
Farmers Insurance Group
Symbol of Superior Service
Auto Home Life Business