Plot / Description

The Audi A8 commercial is an homage to the classic children's book 'Goodnight Moon'. This commercial bids goodnight to the outdated luxury brand vehicles while introducing the new Audi A8.

Voiceover

Goodnight gluttony, a farewell long awaited. Goodnight expected. Goodnight outdated. Goodnight fluffy. And goodnight stuffy. Goodnight old luxury and all of your wares. Goodnight bygones everywhere. Good morning illumination. Good morning innovation. Good morning unequaled inspiration

Written Text

The new Audi A8 is here.  
Luxury has progressed.  
Audi 
Truth in engineering.