Plot / Description

This commercial begins with a bright yellow Kia Sportage speeding through the woods on dirt roads, through water and mud. It is then suddenly driving down a city street. As we are taken inside the car facing the driver, we see a bicyclist ride up next to the car with a professional video camera. As the camera moves outside the car again, we see the car is surrounded by several people on bikes (including an adult-sized tricycle) with filming and audio equipment for the commercial. We learn they do this because Kia started out as a bike company.

Voiceover

With enough innovation to make you feel both safe and spoiled, the 2011 Kia Sportage is perfectly capable of owning any road, but prefers to share it. After all, we started out making bicycles. Sharing, that's how we can all drive change.

Written Text

Kia 
We can all drive change 
The 2011 Sportage