Plot / Description

The commercial begins with a man reading an Amazon Kindle eBook reader at a restaurant followed by a woman reading a Kindle outside in the park. A woman at the restaurant with the man has an Apple iPad (or other tablet), but can't read anything on it due to the glare. She looks at the Kindle in the same light and has no problem reading it. More people are shown reading in bright sunlight, and then a blond woman can be seen walking on a railing outside while holding a Kindle. Numerous other people are see having fun and reading with the device.

Voiceover

(Lyrics) 
Silhouette, tell me a tall tale 
Go shout it out 
Silhouette, shout it from the top 
Sweet talk, sweet talk 
Sweet talk, sweet talk

Written Text

AmazonKindle 
Over 800,000 books 
no glare 
easy to read in bright sunlight 
lighter than a paperback 
battery life of up to a month 
The book lives on. 
The All-New Kindle 
Only $139 
Amazon 
 
(excerpt from Locations) 
typhoon that whisked it over the Pacific at breathtaking speed, toward America. Passengers gazing from the windows saw only the ship's shadow, following it along the clouds "like a huge shark swimming alongside." When the clouds parted, the passengers glimpsed giant creatures, turning in the sea, that looked like monsters. 
On August 25, the Zeppelin reached San Francisco. After being cheered down the California coast, it slid through sunset, into darkness and silence, and across midnight. As slow as the drifting wind, it passed over Torrance, where its only audience was a scattering of drowsy souls, among them the boy in his pajamas behind the house on Gramercy Avenue. 
Standing under the airship, his feet bare in the grass, he was transfixed. It was, he would say, "fearfully beautiful." He could feel the rumble of the craft's engines tilling the air but couldn't make out the silver skin, the sweeping ribs, the finned tail. He could see only the blackness of the space it inhabited. It was not a great presence but a great absence, a geometric ocean of darkness that