Swiffer Commercial for Swiffer WetJet (2011)


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Swiffer Commercial for Swiffer WetJet

Winter/Spring 2011
 

Plot / Description

This commercial for Swiffer Wet Jet features "mud" as a woman in a brown dress. The "mud" talks about having standards, and how mops are full of bacteria. Then comes along Swiffer Wet Jet, and the "mud" is attracted to the Swiffer pad - illustrating Swiffer Wet Jet's ability to effectively clean up muddy messes without spreading germs and bacteria as traditional mops can.

Voiceover

I may be mud, but I have standards. Mops? Please. Some of them have bacteria, and they try to pick me up? Eww. I'm really hard to get.  
 
Swiffer attracts dirt. Used mops can grow bacteria. Swiffer Wet Jet's antibacterial solution eliminates 99.9% of bacteria that mops can spread around.  
 
I like your pad. 
 
Swiffer cleans better than a mop, or your money back.

Written Text

Swiffer WetJet 
Cleans better than a mop and bucket