Buick Commercial (2011)


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Buick Commercial

Spring/Summer 2011
Genres: Vehicles
 
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Plot / Description

"What Matters" 
This commercial begins with a couple running to a car at night in the rain. The man holds the door open for the woman while he uses a newspaper to try to keep dry. 
 
We then see a father and son playing basketball in their driveway at night. The father turns on his car's headlights so they can see.  
 
Next is a father and daughter building sandcastles at the beach. When it is time to go, the father helps the little girl get all the sand off her feet and legs before getting in the car.  
 
After this, a man is seen driving his car to a spot on a hill/mountain that overlooks the setting sun on the ocean. He gets out of the car to take a picture.  
 
The montage of people and their cars continues to come including: 
* a man who stops to let someone pull out ahead of him in traffic 
* a little girl playing with giant bubbles in her yard 
* a family driving along a coastal highway 
* a man driving his car through a big city at night 
* a couple picking up after a day at the beach 
* kids doing cartwheels in their front yard

Voiceover

How will the value of your days be measured? What will matter is not what you have, but what you gain. What will matter is not your success, but your significance. What will matter is how long you will be remembered, by whom, and for what. A life of meaning, and purpose, and happiness. That's the greatest luxury of all. What if there was a car company that felt the same way? That car company is Buick. A brand that's growing faster than any other major car company in America by making vehicles of substance and quality. With a look and feel that says, "Come as you are." This isn't luxury the way you've always known it. It's luxury the way it should be - your kind of luxury.

Written Text

Your kind of luxury 
Buick