Plot / Description

This commercial focuses on a soldier off at war and his family who is at home waiting for him. The ad is shown in split screen with the left half showing the soldier and the right half showing the family. It begins with the soldier calling early in the morning to tell his brother (?) that he's coming home. The brother starts contacting and organizing the rest of the family while the soldier prepares himself for the flight home. The family sets up an old barn for a welcome home party with lots of lights, and of course, Budweiser beer. They continue to show the family getting the party ready while the soldier moves from plane to bus for the next leg of his journey. When he finally arrives back in his home town, no one is there to meet him (which is actually quite sad and a huge mistake by Budweiser), but he makes his way home and knocks on the door, and still no one is around. He finally sees the lit up barn and as he opens the barn door, he is welcomed home with the surprise party.

Voiceover

Hello. 
Hey man, it's me. I'm coming home. 
When?!

Written Text

Welcome Home 
Proudly serving those who serve 
Budweiser