Target Commercial for Target Vintage Varsity Collection (2011)

Plot / Description

This commercial shows a group of 4 young guys and girls playing bocce ball against a group of old men in an alley in downtown Los Angeles. Based on the tension of the young guy currently throwing the ball we know that the game has come down to this final play. He tosses the ball and it flies through the air in slow motion as everyone looks on. It lands and it not close enough and the old guys win. The old men laugh and shake hands as the younger crowd leaves defeated.

Voiceover

(Lyrics) 
Grab a hold on you 
Like a sound you hear  
That lingers in your ear  
But you can't forget  
From sundown to sunset

Written Text

Cool Never Fades 
Vintage Varsity 
Target's Fall Collection 
Starting at $7.99 
Target - Expect more, pay less