Plot / Description

A woman is standing outside, under a tree, calling her cat, Mittens, to come down from the tree. A man with a baseball mitt comes along, holding out the mitt, ready to catch the cat. As time goes by, the crowd grows, with people attempting to get Mittens the cat out of the tree. A girl shows up with a trampoline, a group of firemen arrive with their ladders, but Mittens refuses to come out of the tree. Target's idea for luring Mittens down: A can of Fancy Feast cat food.

Voiceover

Mittens! Come here kitty! Just come on Mittens. Come on. Meow. Come on!

Written Text

Fancy Feast Tender Beef Feast Classic 
$0.50/3oz 
Life's a moving Target. 
Expect More. Pay Less.