Plot / Description

This commercial shows various birds taking care of their babies. It begins with a penguin walking with it's baby on it's feet, followed by a robin feeding it's nest full of babies, and then a water bird on the beach with it's fuzzy baby running up and crawling underneath the mother who is shown protecting it from other birds. We then see a baby duckling caught in an oil spill with the caption, "even a mother can't protect them from oil spills." A man comes and picks up the baby duck and takes him to be washed with gentle dawn dish detergent. After cleaning him, they release it back into the wild to rejoin it's family.

Written Text

Even a mother can't protect them from oil spills. That's why rescue experts turn to Dawn. It's tough on grease yet gentle. Do more than dishes. 
 
Ultra Concentrated Dawn 
Dawn helps save wildlife