Plot / Description

A man is in a modern clothing store, with techno music playing in the background, trying on a pair of jeans with a white griffon on the leg. He looks at himself in the mirror while asking the sales clerk, a woman dressed entirely in black, what exactly the animal on the leg is supposed to be. The Target commercial features denizen jeans.

Voiceover

Is this a dragon? Or lion?  
It's a Griffon.  
Oh.

Written Text

denizen 
Life's a moving target. 
Target 
Expect More. Pay Less.