Plot / Description

This commercial begins as if it's a trailer for a new futuristic-themed video game with soldiers in body armor (or possible humanoid robots) on a battlefield. They are fighting with other robots or armored suits while flying ships are shooting lasers from above. Out of nowhere, a green Kia Soul comes speeding through the battlefield rubble. Everyone stops and aims their weapons at the car and out steps the huge human-sized hamsters that have been seen in several previous Kia Soul commercials. They start dancing (including the "Running Man") to LMFAO's Party Rock Anthem, and one of the robots starts tapping its foot in time with the music. Soon everyone drops their weapons and starts dancing including a robot that was shot up and is just legs. One of the bigger bots does a headspin while the floating ship puts on a light show instead of shooting lasers. After stopping the war, the hamsters get back in the Kia and drive away.

Voiceover

(Lyrics) 
Party Rock! 
Party rock is in the house tonight 
Everybody just have a good time 
And we gonna make you lose your mind 
Everybody just have a good time 
Every day I'm shufflin'

Written Text

Hamster 
2012 Kia Soul 
A new way to roll 
Starting under $14K 
Kia