Plot / Description

This commercial shows the new voice recognition features of the Apply iPhone 4S. This virtual assistant is called "Siri" and it allows you to talk directly to your phone which understands you and can respond back to you about questions, weather, directions, and much more. 
 
The ad begins shows people asking about getting help with a flat tire, tying a bow tie, getting directions, the weather, reminders, scheduling meetings, notifying people, alarms, and more. At the end we see these people aren't talking to other people, but are talking to their phone itself. The last woman says that she is locked out of her house, and the phone automatically looks up locksmiths in the area.

Voiceover

We have a flat tire. 
How do you tie a bow tie again? 
What's the fastest way to Hartford Hospital? 
Do I need an umbrella in New York this weekend? 
Remind me to call Chris when I get home. 
Move my meeting from 3:00 to 4:00. 
What does a weasel look like? 
Remind me to get milk when I leave work. 
Tell me wife I'm gonna make it. 
Wake me up at 6. 
Play some Coltrane. 
I'm locked out. 
I found 3 locksmiths fairly close to you: 
Say hello to the most amazing iPhone yet.

Written Text

What can I help you with? 
I'm locked out. 
Looking for locksmiths. 
I found 3 locksmiths fairly close to you: 
iPhone 4S, iPhone 4 S