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State Farm Commercial (2011 - 2012)


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State Farm Commercial

Fall/Winter 2011
Genres: Insurance
 
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  • Download on iTunes Buy on Amazon.com - Get the Song: Theme from Cheers (Where Everybody Knows Your Name) by Gary Portnoy
  • Download on iTunes Buy on Amazon.com - Get the App: State Farm

Plot / Description

"State Of Anonymity (Cheers)" 
This commercial features the Cheers theme song (Where Everybody Knows Your Name) and people getting into accidents and being in other situations where they need insurance. The ad begins with fast motion video in a city of various things from people walking on the street, to activities in a park, and boats on a river. Then we see a man who just got in an accident checking out his car. People are yelling at him because his car is in the way in the intersection, and as the camera zooms up, we see the entire intersection is gridlocked with damaged cars and traffic. Next is a bike messenger whose bike just got stolen - the lock is there, but the bike is gone. Next is a woman in her apartment, and there is water dripping through her ceiling and she's trying to catch it with a bucket, but isn't having much luck due to the amount of water coming down. 
 
All of these people pick up their cell phones and call their State Farm insurance agent, and soon things are in motion to get the problems fixed. An agent is out checking a residential neighborhood where a large tree branch just smashed a car, but that is taken car of too. Everyone receives a check to pay for the repairs and ends up happy again. 
 
It seems these days, the more technologically connected we've become, the more isolated we've become on a human level. State Farm and our agents reach out and connect like no other company. When you trust a State Farm agent, they don't just call you a customer - they know you by name.

Voiceover

(Lyrics) 
Making your way in the world today takes everything you've got 
Taking a break from all your worries sure would help a lot 
Wouldn't you like to get away? 
Sometimes you want to go where everybody knows your name 
and they're always glad you came 
You wanna be where you can see, troubles are all the same 
You want to be where everybody knows your name 
You want to go where people know, people are all the same 
you wanna go where everybody knows your name

Written Text

State of Anonymity 
Get to a better state 
State Farm 
StateFarm 
Auto Home Life Bank