Plot / Description

"The Difference" 
This commercial begins on a basketball court with a player slam dunking in slow motion. The narrator is telling us what kind of different the 9.8 oz Adizero shows can make. It turns a nearly empty set of bleachers at a high school game into a sold-out crowd. It turns an empty night club into a happening party with a guy with tons of chains around his neck. An empty plain is turned into a private flight full of stars. At the end, we see the show floating above a guy's hand because they are so light.

Voiceover

9.8 ounces is everything. It's the difference between empty bleachers and packed houses. It's the difference between showing up and taking over. It's the difference between JV and VIP. Because the difference between nothing and everything is 9.8 oz. The difference is the Adidas Adizero crazy light. The lightest ever. Available at Foot Locker

Written Text

Adidas 
Foot Locker 
Available at Foot Locker. It's a sneaker thing.