Plot / Description

This commercial begins with a shot of a Champs Sports store in a mall. Inside is the rapper B.o.B (Bobby Ray) holding a bright red Adidas shoe. The camera zooms in on his eye, and it turns red too. Suddenly we are taking into the recording studio with him, and his is rapping a new track called "Epic". We see B.o.B. on stage rapping, trying on Adidas clothes in Champs, and doing a photo shoot, getting off a tour bus, and meeting fans.

Voiceover

(Lyrics) 
You know who it is without a doubt of hesitation 
If money talks then I got a Master's in communication 
But I don't punt it, I run it for a hundred 
Ever since I was a young 'un, been hungry as Paul Bunyan 
I'm the shit so fix the plumbing 
I'ma beast and the game's you running 
And if this ain't what you call hip-hop it must be bungee jumping 
Eastside on my arm, three stripes on my sneakers 
And even if they slippers, they better be Adidas

Written Text

Champs Sports 
adicolor only at Champs 
live in color