Plot / Description

This ad for the Amazon Kindle Fire is actually a montage of previous commercials for the Fire. It begins with an image of a woman walking home. When she gets to her door, there is a box from Amazon.com sitting on her doorstep. A bunch of other shots of delivery men are shown, as well as people checking their mailboxes. They all pull out the same sized box which contains the Kindle Fire. The idea is that Amazon has been delivering boxes full of things people want for a long time, but with their new tablet, they can now stream or download things without the need for the mailman.

Voiceover

For years we've been placing the things that you love at your doorstep. Now we're placing them at your fingertips. Introducing Kindle Fire. A Kindle for movies, music, apps, games, web browsing, and of course - reading. Kindle Fire

Written Text

Kindle Fire $199 
Amazon