Plot / Description

This commercial for Budweiser Select shows the Budweiser King of Beers logo appearing in several unlikely locations. We begin with an abstract artist throwing a bucket of paint on to a canvas from a ladder. The splash creates the Bud logo in black. Later a woman in the restroom is putting on makeup. She presses her lips down on a napkin and it also creates the logo in red lipstick. A man roles a motorcycle into his garage and some of the gears are in the shape of the crown. A couple playing chess in the park shows the king piece with the Budweiser crown. A skier's poles have the pattern on the bottom, a woman dancing has the shape in the rips of her jeans, a mounted sailfish / swordfish has the shape in its fin, and a city skyline morphs into the crown as well.

Voiceover

(Lyrics) 
World 
Don't hold back 
Cause there's a party over here 
So you might as well be here 
Where the people care 
Don't hold back 
World

Written Text

Bold Taste 
Clean Finish 
Expect Everything 
Budweiser Select