Plot / Description

NOTE: There is a very similar commercial with a different (classical) song. See the connections if you are looking for the other ad. 
 
"Enough is Enough" 
This commercial begins with a woman walking in the jewelry section of a department store. A sign above her says "67% Off Yesterday Only" which causes her to scream, "NOOOOOO!" Another woman shopping in the clothing section looks at a tag that is covered in so many different prices, stickers, and price reductions that it's incredibly confusing. She too, dramatically yells, "NO!" A third woman opens her mailbox and hundreds of fliers, postcards, and advertisements covered in sale offers and coupons flow out like a river which causes her to shout "NOOO!"

Voiceover

No! Noo! Nooo! Noooo! Nooooo! Noooooo! Nooooooo! Noooooooo! Nooooooooo! Noooooooooo!

Written Text

Enough. Is. Enough. 
JCP 
2.1.12, 2/1/12, February 1, 2012 
facebook.com/jcp 
JCPenney, JC Penney, JCPenny, JC Penny, JCP