Axe Commercial for Axe Anarchy (2012)

Plot / Description

This commercial for Axe Anarchy for Him and Her shows the mayhem that occurs when people wear the new scent. Men and women can't resist each other and cause all kinds of accidents just to get together. 
 
The ad begins with a man and woman sitting on a rooftop cafe. They each smell something and look at each other. They move to sit together, and the man knocks a potted plant off the roof. It falls and smashes below where a girl walks right past it toward a waiter who drops his plate to get to the girl. A man riding a motorcycle down the street sees/smells the same girl and jumps off the bike while it's still moving so he can go smell her up close. The motorcycle keeps riding down the road and smashes through the plate glass window of a pet store. As all the pets escape out into the road, the store owner comes out and sees a nurse pushing an old man in a wheelchair. She let's the old man go and he roles out into traffic causing a pile up car crash. One of the cars drives onto the sidewalk and smashes into a sculpture of a giant head which rolls away almost killing people as it roles down some stairs. People in smashed up cars are attracted to each other through their broken car windows. A bus involved in the accident, and is full of cheerleaders, slides on its side smashing up more cars. Several fires start and a clown runs down the road screaming while on fire. Meanwhile the cheerleaders get out of the bus and meet up with a bunch of guys while the city burns behind them. Several miles away, a painter is working on the city skyline while helicopters fly in to help with all the chaos... all because guys and girls can't resist each other when they are wearing Axe Anarchy.

Voiceover

Unleash the chaos. Axe Anarchy for him and for her. 
 
(Lyrics) 
Wise men say 
Only fools rush in 
But I can't help falling in love with you 
Shall I stay, would it be a sin, 
If I can't help falling in love with you?

Written Text

New Axe Anarchy for Him + for Her