Target Commercial (2012)


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Target Commercial

Winter/Spring 2012
 

Plot / Description

The commercial begins with a red hot air balloon descending from the sky over a city scape. As the balloon lands, several men and women, in brightly colored clothing, emerge from the basket and go around the city bringing color to everything. The brightly colored people jump through a window of a home, where a woman is standing in front of a mirror, applying makeup. A man in a purple suit spins the mirror and the woman is transformed, wearing a red dress, red lipstick and her blonde hair, which was pulled up in a pony tail, is now down and styled. The colorful people jump and do backflips into a square where a man sits on a bench reading a newspaper. In a puff of smoke, the man is transformed, now wearing a fedora, a blue and white striped shirt, and a pair of khaki shorts. The acrobatics continue as a woman wearing a black sweater and a black printed dress is spun around, revealing her new clothes - a red and white striped tank dress with turquoise wedge espadrilles. Another woman, standing in front of a flower stand on the street, wearing a plain tan sweater and tan hat, is instantly turned into a colorful woman, wearing purple skinny jeans, yellow shirt with a turquoise cardigan. The group of brightly dressed people all jump back into the basket of the hot air balloon, as we see the top of the red balloon is actually the red and white bullseye logo of the Target department store.

Voiceover

(Lyrics) 
Alouette, gentille Alouette 
Alouette, Alouette 
Alouette, gentille Alouette 
Alouette, je te plumerai 
Alouette, gentille Alouette 
Alouette, je te plumerai 
Je te plumerai la tete (Je te plumerai la tete) 
Et la tete (Et la tete) 
Alouette(Alouette) 
Ahhhhhh 
Allouette, gentille Alouette

Written Text

#TargetColor 
Color Changes Everything 
Target 
Expect More. Pay Less. 
@TargetStyle