Kraft Commercial for Kraft Macaroni & Cheese (2012)

Plot / Description

"A Father's Lesson" 
This commercial begins with a family sitting around the dinner table. The little boy reaches across the table and steals a scoop of mac & cheese from his sister. The dad notices, stops the boy, and takes his fork. The boy makes and excuse like a drug addict, but the dad doesn't believe the boy's reason. The father asks the boy where he learned to do this, and the boy answers that, "I learned it by watching you." This line is based on an Anti-Drug PSA from the 1980's where a son learned to do drugs by seeing his dad doing them.

Voiceover

Dad: What are you doing?! 
Son: She was full, I could tell. 
Dad: Come on, she's not full. What? Where'd you learn this? 
Son: Uh... 
Dad: Who taught you how to do this stuff? 
Son: You, alright. I learned it by watching you. 
Announcer: Parents who skim mac and cheese have kids who skim mac and cheese. Gooey, creamy, delicious Kraft Macaroni and Cheese. You know you love it.

Written Text

Kraft Macaroni & Cheese Dinner 
You Know You Love It