Plot / Description
"A Homeless Polar Bear in London"
This commercial begins on a graffiti-ed strip of land next to the river in London. From behind a concrete wall, the polar bear pokes it's head out, and starts walking through the area. It is obviously tired and sad at the garbage and pollution it sees everywhere. It stops to smell an overturned shopping cart covered in grime, then continues on across an empty set of soccer fields. It rummages through piles of garbage while a man just bring out another bag of garbage to put on top. It passes by garbage floating in the river, past a Shell gas station next to a busy highway, and stops for a minute to try to smell a fake fish being held by a statue of a fisherman. It then walks down the middle of a busy road, stopping to smell the exhaust from one of the cars as a little girl looks on emotionlessly. The white bear finally just leans up against a tree surrounded by litter and appears to die.
While this ad has a great message, the "polar bear" in this ad is so obviously fake it really takes away from their point. It walks like it is a costume with two people inside bent over and wobbling back and forth to make it move.Voiceover
Narrated by Jude Law:
As the arctic melts, the rush to exploit its resources is starting. Nobody listened to her (the bear), but they'll listen to you. Join the movement. Save the arctic.
(Lyrics)
Everything
Everything
Everything
Everything
In its right place
In its right place
In its right place
In its right placeWritten Text
Fresh Seafood Daily, Iceland, Select
VW Golf LS59VZG
Samsung Galaxy Note - One that does it all
Greenpeace - greenpeace.org/SaveTheArctic
#SaveTheArctic