Plot / DescriptionAll good things must end, but an end can be a new start. That's why will.i.am and Coca-Cola teamed up to form EKOCYCLE. EKOCYCLE things are made, in part, from other things. Things that don't have to end. Things that begin again. Join the cycle at http://www.EKOCYCLE.com
VoiceoverAll good things must end, but an end could be a new start. A new start helping to make new things. Things recovered, recast, resized, reshaped and revealed. Revealed to be something like this. 'Cause this thing is just one of many things. Things just have to be folded, flipped, woven, wound, twisted and turned. Turned into something even like this. This, oh what's this? Oh man it's something like that. And that ain't the start of the end, it's a circle for a cycle. A cycle gives us a whole lot of these. These and other things you never thought we could make. We could make things to kick and carry, to ride and wear. 'Cause where are we gonna be if we don't use the things we got? Well, we gotta, for the sake of this little thing. The thing we're gonna start is Ekocycle. Ekocycle things are made in part from other things. Things that don't have to end. Things that begin again.
(Lyrics) If you love it like I love it
And you feel what I feel inside
Written TextEkocycle things are made in part from other things