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GEICO Commercial (2012)

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GEICO Commercial

Summer/Fall 2012
Genres: Insurance
 
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Plot / Description

The commercial begins with a shirtless man in the middle of a busy intersection, flexing his bodybuilding muscles as he directs traffic. A woman is sitting in her car, twirling her hair around her fingers as she is apparently lost in thought, watching the bodybuilder traffic director. Suddenly, two men appear on a stage with a red curtain, each holding an instrument, talking about how happy people who switch to GEICO are - happy like a bodybuilder directing traffic.

Voiceover

You know, Ronnie, folks who save hundreds of dollars by switching to GEICO sure are happy. 
And how happy are they, Jimmy? 
I'd say happier than a bodybuilder directing traffic. 
He does look happy. 
Get happy. Get GEICO. Fifteen minutes could save you 15% or more on car insurance.

Written Text

GEICO 
geico.com