Budweiser Commercial for Bud Light (2012)


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Budweiser Commercial for Bud Light

Fall 2012
 
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Plot / Description

This commercial for Bud Light shows many of the crazy things people do to "help" their NFL football sports teams. Various superstitions and lucky habits are shown such as twiddling thumbs, praying, moments of silence, jumping up to touch a flag in the garage, rubbing a lucky rabbit's foot, setting up the beer cans in a certain shape in the refrigerator, crossing multiple fingers, twisting a necklace, wearing two different-colored lucky socks, pulling on a hoodie string, standing in bare feet and shaking them during the game, spinning the remote control, or tapping your fingers. At the end of the commercial we see the long field goal just barely make it through the uprights, and everyone shouts out in excitement. I guess these strange traditions are only weird if they don't work...

Voiceover

Bud Light - the official beer of NFL fans who do whatever it takes. Here we go. 
 
(Lyrics) 
Very superstitious, writing's on the wall 
When you believe in things that you don't understand  
Then you suffer  
Superstition ain't the way

Written Text

Bud Light 
T, SF 
It's only weird if it doesn't work 
Bud Light Official Beer Sponsor of the NFL 
Here we go