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Kmart Commercial (2012 - 2013)


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Kmart Commercial

Fall/Winter 2012
 
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Plot / Description

"Kmart Halloween Costume Challenge" 
This commercial features America's Got Talent contestant Monternez "Monty" Rezell of Stick and Move as he goes for the World Record for the most number of costume changes in 8 hours. He uses Kmart's Halloween costume supply for his quick-change supply. The entire process is captured via a stop-motion process similar to the special effects used in The Matrix, so he is able to appear like he's hovering in the air as the camera moves around him. One of the more interesting scenes is played in reverse while he is holding a stick that gives off smoke. Since it is in reverse, all the smoke is sucked back in as he spins around. 
 
Some of the many, many costumes include: scary evil clown, Stay Puft Marshmallow Man, Queen of Hearts, a Ghostbuster, a devil, a banana, a pirate, a werewolf, a zombie, a bloody doctor, a Coke bottle, a cartoon dog with hair rollers, a fried egg, a wizard, a cowboy on a horse, a Yo Gabba Gabba character, a court jester, the Scream ghost guy, a piece of bacon, a Pac-Man ghost, a prison inmate, a blue crayon, a skeleton, a witch, a green M&M, a can of Campbell's Tomato Soup, Little Red Riding Hood, Jimi Hendrix, a Transformer, the Incredible Hulk, a bumble bee,

Written Text

World Record - Most Costume Changes in 8 Hours 
K Kmart 
Over 3000 costumes online and in store 
Kmart.com/halloween