- Dates: September 2016 - December 2016
- Type: Television Commercial
"Apple – Don’t Blink"
Missed our big launch news? Here it is in 107 seconds. Don't blink.
One nit is approximately the light emitted by a common candle. Therefore, a thousand nits equals a thousand candles worth of brightness.
(Lyrics) Sweet home, Alabama
This Is Apple's Big Launch
in 107 seconds
Ready?
Try not to blink
3
2
1
Tim Cook
Pharrell
and
James Cordon
Carpool to the auditorium
Tim walks onto the stage
He says
Bonjour
Ciao!
Hola
Ola!
Hello everybody.
I have something to show you
This is 7
Seven
Siete
Sept
Two sizes.
Two new blacks.
Black black.
And really black.
Jet Black.
Black so black
It's black to the core.
Here's the whole lineup
It has an A10 Fusion chip
a customizable Home button
two speakers
a 25% brighter Retina HD display
the longest battery life of any iPhone ever
and a totally new 12 megapixel camera
that takes unbelievable photos even in low-light situations like:
The 7 Plus has all of that plus another camera
two total with incredible optical & digital zooms
and the design has been re-engineered to make the 7 resistant to [water]
Oh yeah
and the headphone jack from over 100 years ago
has been removed
(shocker)
for the more versatile Lightning port
or you can go wireless
super wireless
with these smart quick-charging
great-sounding
magical headphones called AirPods
Tick.
Tock.
What time is it?
This is the new
2
Apple Watch Series 2
Water resistant.
Really water resistant.
It has built-in GPS.
A super fast dual-core processor.
A bunch of new faces.
A bunch of new bands.
Plus there's this little partnership
Apple Watch | Nike+
And this 4x stronger than steel ceramic one
All with our brightest screen ever
at 1,000 nits.
nits?
Thank You NYU Professor of Physics
Back to the stage.
Tim says check out all of this other stuff:
The iPhone 7 has
a six-element camera lens,
Optical Image Stabilization,
an f/1.8 aperture,
wide color capture for more vibrant photos
A Quad-LED True Tone flash that is 50% brighter than the iPhone 6s,
faster focus,
a new 7 MP FaceTime HD camera,
1080p HD video recording at 30 fps or 60 fps,
up to 2x faster processing than iPhone 6,
up to 3x faster graphics than iPhone 6,
a solid-state Home button with a new Taptic Engine,
two speakers instead of one,
and available with 32GB, 128GB or 256GB of storage.
Are you still reading this?
Amazing.
The iPhone 7 Plus also has a wide-angle f/1.8 aperture and a telephoto f/2.8 aperture,
an optical zoom at 2x and a digital zoom up to 10x.
AirPods have an Apple-designed W1 chip,
detect when they're in your ear and pause when you take them out,
a voice accelerometer recognizes when you're speaking,
beamforming microphones filter out external noise,
support AAC audio,
they come with a charging case that delivers more than 24 hours of battery life,
and feature double-tap for Siri activation.
The original Apple Watch got more powerful and is now called Series 1.
The new Apple Watch Series 2 has a speaker that has been engineered to push out water,
and is water resistant to 50m,
the ceramic Apple Watch Edition is polished for up to 2 hours to achieve its pearly, lustrous finish that won't scratch or tarnish.
Oh and there's also the brand new macOS Sierra
and the new iOS 10.
then drops the mic
which means it is now okay for you to blink