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Budweiser Commercial for Bud Light (2013)

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Budweiser Commercial for Bud Light

Winter/Spring 2013
 
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Plot / Description

"Labels Out" 
This commercial shows a group of guys at a football game. Their team is going for the winning field goal, so one of the guys stays that it's time to turn their Bud Light beer bottle with their labels pointing out toward the field. A guy sitting down from this group of friends has no idea what they are talking about, so he asks. They explanation they give is that by turning all their bottles to point the same direction, creates a connection and smoother contact surface for the kicker. The guy is skeptical, but when he looks down the row, everyone is doing it so he does to. When the kicker successfully makes the kick, he is convinced. It's only crazy if it doesn't work.

Voiceover

Okay guys. This kick is for the win. Labels Out. 
Here we go. 
Wait, what? 
Our proximity to the field creates a parallel connection between the bottle and the ball. 
The outward facing labels simulates a smoother contact surface for the kicker. 
It's like magic, only real. 
Really? 
Yeah. 
Bud Light for the fans who do whatever it takes. 
 
(Lyrics) 
Very superstitious

Written Text

Bud Light 
Oakland Raiders 
It's only weird if it doesn't work. 
Bud Light 
Here we go.