John Lewis Commercial (2013)


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John Lewis Commercial

Winter/Spring 2013
 

Plot / Description

"John Lewis New Year New Start 2013 #NewYearNewStart" 
This advert shows a man ready to start his New Years resolutions. He opens up the garage and starts getting ready for a bike ride by putting his bicycle helmet on - until he notices that the tires on his bike are flat and the chain is broken. He pulls out his running shoes, but they are gross and old. He looks at his hold swimming trophy, but it is covered in dust, and his tennis racket has holes in it. An exercise machine breaks when he tries to use it and his rugby ball is flat. He decides to go to John Lewis and buy new things for his new workout routine including running clothes, new shoes, and a pedometer and then starts his run.

Written Text

New year, new start. 
John Lewis 
In Store | Online | Mobile 
Send us a picture of your old kit and we'll find the replacement 
#NewYearNewStart