Lexus Commercial for Lexus IS (2013)

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Lexus Commercial for Lexus IS

Winter/Spring 2013

Plot / Description

"The All-New Lexus IS - Blend Out" 
This commercial is actually more of an instructional video to show you how one of the newest Lexus magazine print ads works in tandem with your smartphone. You open up the two-page spread and put your smartphone on top of the "hidden" models and then press play on your phone, and the models come to life on your phone.

Written Text

The all-new 2014 Lexus IS 
In the Sports Illustrated Swimsuit Issue: 
The Print Ad that Blends Out Just Like the Car 
Line your phone up with Tina 
Lexus - The Pursuit of Perfection