Levi's Commercial for Levi's 501 (1990)


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Levi's Commercial for Levi's 501

Spring/Summer 1990
 
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Plot / Description

This commercial for Levi's 501 jeans begins in a busy stock trading office. People are shouting and scurrying around when the elevator dings and the doors open. A man wearing a black leather jacket and dark aviator sunglasses rides out of the elevator on his motorcycle. He takes his sunglasses off and rides slowly through the office, as everyone stops to stare. He makes his way to a desk where a woman (Angie Everhart) is on two phones, still working busily. He stops his bike at her desk and she looks up, surprised. The man pulls a pair of Levi's 501 jeans out of his jacket and tosses them on the woman's desk. The woman takes off her suit pants and pulls on the Levi's jeans. Once her jeans are buttoned and the belt is pulled tight, she hops on the back of the motorcycle and the two ride out of the office together.  
 
"Levi's 501 commercial"

Voiceover

(Lyrics) Some people call me the space cowboy yeah 
Some call me the gangster of love 
Some people call me Maurice 
Cause' I speak of the pompetous of love 
 
Well people talk about me baby 
Say I'm doin' you wrong, doin' you wrong 
But don't you worry baby don't worry 
Cause' I'm right here, right here, right here, right here at home 
 
Cause' I'm a picker 
I'm a grinner 
I'm a lover 
And I'm a sinner

Written Text

Levi's 501 
The original workwear