HTC Commercial for HTC BoomSound, and HTC One (2013)


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HTC Commercial for HTC BoomSound, and HTC One

Spring/Summer 2013
 

Plot / Description

"HTC One: BoomSound" 
This commercial shows several bands and musicians playing with their backs toward you, the audience. First we see a guitarist and a drummer playing in some building where the ceiling is really low and touching their heads, then two different guys in a room playing backwards, a guy by himself playing the guitar, and guys on a rooftop turned around as well. Later, we see a metal band where the lead singer has bat wings tattooed on his back. The idea is that bands don't play backwards, so why should your phone have its speakers on the back of the device (they are clearly making fun of the iPhone and other phones with a similar setup). The HTC One has its BoomSound speakers on the front so you can here them loud and clear. When they finally show us the new HTC smartphone, it begins with an image of the Far East Movement singing backwards, and when they turn around, the stereo sound is much better.

Voiceover

Wouldn't they sound better facing the right way? 
We thought the same about our speakers. 
HTC Boom Sound - dual frontal stereo speakers with built in amplifiers for sharper, richer sound. 
The new HTC 1. 
 
(Lyrics) 
Stereo, stereo 
So clap your hands 
Clap, claps your hands 
Never love again 
Turn up the love

Written Text

Wouldn't they sound better facing the right way? 
We thought the same about our speakers. 
HTC BoomSound 
Dual frontal stereo speakers 
Built-in amplifiers 
Sharper, richer sound 
The new HTC One 
#WhatWillUBring2Life 
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