Swiffer Commercial for Swiffer Dusters (2013)


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Swiffer Commercial for Swiffer Dusters

Summer/Fall 2013
 

Plot / Description

"Morty Are You Listening? - Swiffer Dusters" 
This commercial shows an old couple using Swiffer products for the first time after a box of Swiffer products is left on their doorstep. The old woman finds it much easier to clean the house with these products, while the old man falls asleep in his chair.

Voiceover

Woman: My name is Lee Kaufman. I'm married to Morty Kaufman. Now that I'm getting older, some things are harder to do. 
Man: This is not a safe thing to do. Be careful, babe. There should be some way to make it easier. Let's open it up and see what's cooking. 
Woman: Oh I like that. Look at this, it's got a handle on it. I don't have to climb up. This yellow part up here really catches a lot of the dust. Did you notice how clean it looks? Morty, are you listening? Morty? 
Man: I'm listening, Dear.

Written Text

Swiffer 
Swiffer Dusters 
It's that easy, Morty. 
#SwifferEffect 
Swiffer Dusters