Apple, and Macintosh Commercial (1984)


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Apple, and Macintosh Commercial

Winter/Spring 1984
Genres: Electronics
 

Plot / Description

Men marching down a tube in a dark futuristic world. A woman in orange shorts and a white t-shirt is shown running with a sledge hammer - guards are chasing her. The marching men are seen entering a crowded auditorium with "Big Brother" spouting propaganda on a big screen in the front. The woman runs into the auditorium, spins and hurls the hammer at the screen which explodes.

Voiceover

Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created for the first time in all history, a garden of pure ideology. Where each worker may bloom secure from the pests of contradictory and confusing truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!

Written Text

On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984".