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GoldieBlox Commercial (2013 - 2014)


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GoldieBlox Commercial

Fall/Winter 2013
 
Download on iTunes Buy on Amazon.com
  • Download on iTunes Buy on Amazon.com - Get the Song: Girls by Beastie Boys
  • Download on iTunes Buy on Amazon.com - Get the App: GoldieBlox

Plot / Description

"GoldieBlox, Rube Goldberg, & Beastie Boys "Princess Machine" (a concert for little girls)" 
GoldieBlox is a toy company for girls that breaks all the girly stereotypes. Girls don't just want pink dolls and princess tea parties. This ad show how little girls create a Rube Goldberg machine out of toys. In addition, they have re-claimed a misogynistic song from the 1980's by the Beastie Boys and changed the lyrics to empower little girls instead.

Voiceover

(Lyrics #1) 
Hey pretty girl 
Hey pretty girl 
Livin' in a pretty world 
 
(Lyrics #2) 
Girls.  
You think you know what we want, girls. 
Pink and pretty it's girls. 
Just like the 50's it's girls. 
 
You like to buy us pink toys 
and everything else is for boys 
and you can always get us dolls 
and we'll grow up like them... false. 
 
It's time to change. 
We deserve to see a range. 
'Cause all our toys look just the same 
and we would like to use our brains. 
 
We are all more than princess maids. 
 
Girls to build the spaceship, 
Girls to code the new app, 
Girls to grow up knowing 
they can engineer that. 
 
Girls.  
That's all we really need is Girls.  
To bring us up to speed it's Girls.  
Our opportunity is Girls.  
Don't underestimate Girls.

Written Text

GoldieBlox and the Spinning Machine 
Toys for Future Engineers 
www.goldieblox.com 
GoldieBlox, Goldie Blox, GoldyBlox, Goldy Blox, GoldieBlocks, Goldie Blocks, GoldyBlocks, Goldy Blocks, Goldilocks, Goldilox