Plot / DescriptionDiscover how the Bacardí family had the irrepressible spirit to overcome fire, earthquakes, prohibition, revolution and exile — none of which could defeat their spirit, because True Passion Can't Be Tamed. Find out more about the Bacardí family story at www.bacardi.com
"BACARDÍ - UNTAMEABLE SINCE 1862 - PROCESSION TV AD"
VoiceoverFate threw everything at the Bacardi family. The fire of 1880 couldn't stop us. Nor could a series of earthquakes. Through prohibition in the 1920s, the Cuban Revolution in the 50s. And in the 60s, exile from our home country. The Bacardi family didn't just survive, we thrived. Because true passion can't be tamed. Bacardi. Untameable since 1862.
Untameable Since 1862