After winning a Clio Award for the Glo-Coat ad, an inebriated Don inadvertently pitches executives from Quaker Oats a slogan for Life cereal that came from Roger's wife's cousin. Peggy secludes herself in a hotel room with the firm's new artistic director Stan Rizzo in order to complete a campaign. Pete is upset when he finds out that his one-time rival Ken Cosgrove will be joining the firm. Roger dictates his memoirs, and his initial encounter with Don is recounted.